Presented in Conjunction with The Arizona International Film Festival 

Sunday, April 18th, 2021 – 10 AM to 4 PM
Mercado District – Tucson, Arizona

Pre-Register Here!

THE MOVIE – Lust for Gold: A Race Against Time
Premieres Sunday, April 18th, 7:30 PM at the Festival Grounds in the Mercado Annex
Buy Tickets  More About the Film



Sunday, April 18th, 10 AM to 4 PM at the Mercado District
No Purchase Necessary! Pre-Registration Required.
See Below for Details.


Lust for Gold, at its core, is about outdoor adventure and the thrill of the hunt. The Lust for Gold Treasure Hunt brings that excitement to Tucson’s Mercado District and puts participants face-to-face with its merchants for an afternoon full of creativity and exploration, and the chance to win one of three grand prizes. And just like in the movie, technology meets the hunt for treasure—but without the unforgiving terrain. All participants need is a cell phone and a sense of adventure—no purchase necessary, and the hunt grounds are entirely walkable.


When & Where

Sunday, April 18th, 2021: 10 AM – 4 PM
Mercado District in Tucson, Arizona

Winners announced at the 7:30 PM Lust for Gold: A Race Against Time premiere in the Mercado Annex (click here to purchase tickets)


The Prizes

First, second, and third place
Awarded to the top three participants or teams
$500 for 1st, $200 for 2nd, and $100 for 3rd

Plus – merchandise, gift certificates, and more!

Every participant will receive free passes to:
The Superstition Mountain Museum and Goldfield Ghost Town


Three Steps To Participate!

1.  Pre-Register here
2.  Download the Eventzee App & Register in App
3.  Enter the Event Code (provided 12 hours before the hunt)


How it Works

The hunt will be hosted on the Eventzee app (available on both the Apple Store and Google Play). To register, fill out our pre-registration form, which contains further instructions. The hunt will open at 10 AM on Sunday, April 18th, at which time the list of tasks will become available in the app. You will have until 4 PM to solve various in-app clues and challenges (GPS, QR code, photo, quizzes, and more!) to score points.

You can start and end the hunt at any time between 10 AM and 4 PM. We will stop accepting challenge submissions when the event closes at 4 PM.

HINT: Be mindful of merchants’ hours of operation! Some of our challenges may require you to enter a business that opens after 10 AM or closes before 4 PM.

Local COVID restrictions and protocols apply!